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Things are not always as they seem. Or are they as they seem? The video was created for Adidas to promote the launch of a customizable shoe, the Adicolor. The company invited seven different directors to create whatever they fancied, with the only requirement being that they use one of the seven colors used to customize the sneakers. “The director uses an obvious Björkian inspiration in his short called “Pink” – both in the soundtrack and in its visuals. The film shows a teenager in her room with typical decor, having a not-uncommon moment of chatting on the phone. Everything seems fine until pink invades.”

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